Carlos Montoya
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Slapbox, 2026

A brand studied before it was drawn, written as recipes a machine can run, and shipped as its own record. The full case is being written.

The live slapboxmedia.co home page at 1440 by 900: the headline Real faces. Impossible worlds. over a film still, with the selected-work row beneath it
The first screen of slapboxmedia.co at 1440, captured from the live production deployment on 12 October 2026.

Slapbox Media is a commercial production studio in Utah that pairs real footage with AI visual effects. This year I directed its brand and its site with AI collaborators working under my direction, and I ran it as a method: the brand studied before it was drawn, every device written as a recipe a machine can run again, the live site kept as the record once a release is promoted, and a booking system that knows where every call came from.

The site is live at slapboxmedia.co. The full case, with the rounds, the cards, the renders and the ledger, is being written now and will take over this page when it lands.

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los@losmontoya.com

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Principal product design and AI engineering. My next full-time role.

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